HRAY
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Summary
Hurray! Holding Co., Ltd. engages in the artist development, music production, and offline distribution in China. It acts as online distributor of music and music-related products, such as ring tones, ringbacktones, and true tones to mobile users through various wireless value-added services platforms over mobile networks and through the Internet. The company's wireless value-added services include 2.5G services, such as wireless application protocol (WAP) services, including ring tone downloads, picture downloads, community services, games, pop culture, news and finance, and personal information management service; multimedia messaging service (MMS); and games based on the Java platform. Its wireless value-added services also include 2G services, including short message service (SMS), interactive voice response (IVR), and ring back tone (RBT). Hurray! Holding also provides games, pictures and animation, community, and other media and entertainment services. In addition, it designs, develops, sells, and supports service provisioning and management software, called VASPro, which enables mobile operators to manage functions related to the sale of 2.5G services by third party service providers through mobile operators' WAP portals; and provides system integration service for VASPro. The company markets its services online and offline through channels controlled by the mobile operators in China, as well as through non-operator channels, such as direct media advertising, Internet marketing alliances, and handset vendor partnerships. It also sells and markets its services through offline channels, such as retail chains, convenience stores, newsstands, and consumer goods outlets. The company entered into a joint venture with Beijing TV Media Co., Ltd. to operate Beijing TV Media's wireless value-added services, such as SMS, MMS, IVR, WAP, RBT, true tone, music video, picture downloads, and other wireless value-added services. Hurray! Holding is based in Beijing, China.